A ____ is issued by a bank upon request of an importer stating that the bank will pay an amount of money to a stated beneficiary.
A. license
B. letter of credit
C. bill of lading
D. draft
E. voucher
Answer: B
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Current liabilities are defined as obligations that will be paid
A) ?by refinancing through issuing new long-term liabilities B) ?by using existing resources properly classified as current assets C) ?out of a fund classified as a long-term investment D) ?by using existing resources, regardless of their classification
Answer the following statements true (T) or false (F)
1. The use of hedging to manage the cost of aviation fuel is an example of trend analysis. 2. In Porter's model for industry analysis, there are three primary competitive forces in a firm's environment. 3. Kraft Macaroni & Cheese is now challenged by new competitors such as Annie's and other store brands, which Porter's model for industry analysis calls the threat of new entrants. 4. In a cost-leadership strategy, an organization targets a wide market and offers products or services of unique and superior value compared to competitors.
Which of the following is one of the main considerations for the fit of an extension to the parent brand category?
A) transferability of the associations B) the simplicity of the logo C) the extent to which people are aware of the brand D) the amount of money invested in brand building
For which of the following products would the intensive distribution strategy most likely be used?
A) high-end cameras B) luxury cars C) lawn mowers D) soft drinks E) furniture