When developing an advertising campaign, benchmarks need to be included in the
A. campaign platform.
B. evaluation of the advertising effectiveness.
C. statement of advertising objectives.
D. media plan.
E. budget.
Answer: C
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Which retail institution purchases brand name merchandise on an opportunistic basis and seeks to attract department store shoppers?
a. full-line discount store b. warehouse store c. off-price chain d. flea market
Which of the following is NOT a from AGI deduction?
A. Itemized deduction. B. Deduction for qualified business income. C. Standard deduction. D. None of these. All of these are from AGI deductions.
What are the supply chain implications of the lean system emphasis on small lot sizes?
What will be an ideal response?
In the context of consumer promotion tools, _____ entice consumers with cash-back offers and act as purchase motivators for higher-priced items.
A. samples B. coupons C. premiums D. rebates