Nominal data are organized into __________ categories while ordinal data are arranged by rank order

a. at least 5
b. exhaustive and mutually exclusive
c. quantitative and qualitative
d. individually named


B

Communication & Mass Media

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This is a dramatic term meaning resolution of a conflict:

A. conclusion B. plot C. summary D. denouement E. all of the above F. none of the above

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Ethics follow a more formal, rigid structure than laws. 2. A reporter who loses credibility becomes ineffective. 3. The veil of ignorance is concerned with printing information without knowing the source. 4. The golden mean gives positive outcomes to multiple parties. 5. The categorical imperative is the same thing as the golden rule.

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. One advantage of ads in national newspapers is that newspapers are selective and devoted to a particular audience. 2. An advantage of magazines is they are long-lived compared to other media. 3. Most collateral are also integrated with the web thereby expanding cross promotional opportunities. 4. Newspaper readership is dropping, particularly in the under-40 demographic. 5. Newspapers are believable, and that’s a significant disadvantage from a creative standpoint.

Communication & Mass Media

Use the accompanying figure for problems 5 and 6. What is the measure of angle 2?

What will be an ideal response?

Communication & Mass Media