One way to foster ethical behavior in employees is to
A. view clients as counter parties to transactions.
B. avoid codifying organizational culture.
C. align the vision statement of the organization with its informal culture.
D. create a control system that encourages desired values.
Answer: D
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Marketing ethics are rules for evaluating marketing decisions and actions based on marketers' duties and obligations to ________
A) coworkers B) shareholders C) society D) government E) the economy
Effective strategies for structuring good- and routine-news messages
a. follow the inductive sequence. b. vary dramatically from one company to another. c. can generally be applied to cultures around the world. d. are generally consistent among North American audiences.
Groundz Coffee Shop uses 4 pounds of a specialty tea weekly; each pound costs $16. Carrying costs are $1 per pound per week because space is very scarce. It costs the firm $8 to prepare an order. Assume the basic EOQ model with no shortages applies
Assume 52 weeks per year, closed on Mondays. a. How many pounds should Groundz order at a time? b. What is total annual cost (excluding item cost) of managing this item on a cost-minimizing basis? c. In pursuing lowest annual total cost, how many orders should Groundz place annually? d. How many days will there be between orders (assume 312 operating days) if Groundz practices EOQ behavior?
Match each of the following terms with the most appropriate definition.
A. Expresses the relation of assets, liabilities and equity in a company, comparing the resources the company owns to the sources of funds to acquire the resources. B. Decreases in equity from costs of providing products or services to customers. C. A financial ratio stated as income divided by assets invested. D. Evidence of inflows of resources such as cash and other assets from stockholders. E. Creditor's claims on a company's assets. F. The uncertainty about the return to be earned. G. Resources a company owns or controls that are expected to yield future benefit. H. Reflects outflows of resources such as cash and other assets to stockholders.