The United Nations Global Compact (UNGC) Principles seeks to improve the ______.
a. moral nature of conducting business around the world
b. access that developed nations have to developing-nation workers
c. quality of life of labor migrants around the world
d. environmental laws applied at the national level around the world
a. moral nature of conducting business around the world
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In the table above, a change in the ______ will result in a movement along the demand schedule for pounds.
a. dollar/pound exchange rate b. rate of interest in the United States c. per-capita income of Americans d. level of technology in the United States
Information embedded in the service environment must be ____.
a. located in various places b. easily understood by customers c. hidden from customers d. hidden from employees
Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes; (2) ________; and (3) adding new attributes to the product.
A. denigrating the attributes of competitors' products B. actively educating consumers about the product's competitive advantages C. changing the perceived importance of attributes D. reinforcing the consumers' sense of self confidence in making wise purchase decisions E. refocusing a consumer's attention from one attribute to another
Which of the following statements is true?
A. Brand equity is likely to be higher if retailers are eager to stock the brand. B. The value of a brand to its current owner is called brand equity. C. It is usually difficult and expensive to build brand recognition. D. Consumer demand for a specific brand at a profitable price helps build brand equity. E. All these statements are true.