Since the bland 1970s days of meatloaf, mashed potatoes, and canned peas, Americans' culinary tastes have expanded to include such foods as chipotle, sushi, and guacamole
Businesses have responded in kind to benefit from these forces. What kinds of forces are most in play here?
A) economic
B) technological
C) competitive
D) global
E) social
Answer: E
Explanation: E) Shifts in the preferences of a population are demographic, or social, forces.
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A critical marketing tool for global companies such as Red Bull is:
A) sampling. B) sweepstakes. C) couponing. D) event marketing. E) personal selling.
What would be reported as Cost of Goods Sold on the income statement for the year ending December 31, 2019 if the perpetual inventory system and the first-in, first-out inventory costing method are used?
Baldwin Company had the following balances and transactions during 2019:
A) $10,250
B) $17,450
C) $31,750
D) $24,010
The body of knowledge is documented in both scholarly and trade publications. Which of the following publications is targeted primarily to practitioners, with articles about their day-to-day problems and techniques to overcome them?
A. Public Relations Tactics D. Public Relations Review B. Public Relations Strategist E. PR Week C. Journal of Public Relations Research
The tasks performed by an international research firm are vastly different than if the firm were to conduct its own research.
Answer the following statement true (T) or false (F)