What is the principle of primacy? When might it be used effectively?

What will be an ideal response?


The primacy principle is when the speaker decides to present the best arguments first.
This might be done if he or she believes the audience will be unfriendly or hostile to his
or her proposition, and wants to develop common ground with the audience before
bringing up ideas they will be sure to disagree with.

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1. The persuasive ability of a message variable can vary across messages. 2. The topic of a persuasive message could have an influence on how persuasive a given variable is. 3. The results of mutli-message designs are no easier to generalize than single-message designs. 4. When a variable is defined on the basis of its intrinsic message features it is defined in terms of the observed outcomes of message recipients. 5. When a variable is defined on the basis of its observed effects, it is defined in terms of how subjects respond to the message variable.

Communication & Mass Media

While Yuri is away at college, he and his girlfriend exchange long, detailed e-mails several times a day. This is an example of interpersonal communication

Indicate whether the statement is true or false.

Communication & Mass Media

Speakers who appeal to patriotism and national pride are

using a(n) __________ appeal. Fill in the blanks with correct word

Communication & Mass Media

The most popular formula for telling stories in the news is:

a. the localism formula b. the simplified extended conflict formula c. the globalism formula d. the questioning formula

Communication & Mass Media