Why is a full SWOT analysis not essential when using a competitive comparison framework to
compare a company's principal competitors?
A) The opportunities and threats are similar for principal competitors.
B) The competition between principal rivals is based on equality of strengths but not
weaknesses.
C) Most principal competitors are well established in a market.
D) The market leaders have obvious superiority in most areas.
A
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Briefly describe the characteristics of effective market segments
What will be an ideal response?
You are writing a final report for your evaluation project. You recognize that the current draft of the final report is too lengthy. You want to move “nice-to-know” information to an appendix, thus shortening the report to “must-know” content only. Which of the following information is the best candidate to be moved to an appendix?
a. a description of three types of stakeholders b. a description of dimensions investigated c. a description of data collection instruments used to investigate individual dimensions d. a description of the survey questions included in the questionnaire
A translation adjustment resulting from the translation process is disclosed on the financial statements as
a. a separate component of stockholders' equity. b. a below-the-line item on the income statement. c. an adjustment to retained earnings. d. a part of income from operations on the income statement.
The ____________ or ____________ includes both the ____________ and ____________ of a service facility
a. roll; retrieval; implicit aspects; explicit aspects b. stage; servicescape; exterior; interior c. stage; service area; customers; employees d. roll; canopy; employees; equipment e. roll; service area; front-stage; backstage