Branded sponsorship:
a. Sponsorship of a brand at an offline event
b. is associating a brand with a popular Web page using a variety of large-format, rich-media display ads.
c. Endorsement of a brand by a celebrity
d. Is associating a brand with a social cause
e. None of the above
b
You might also like to view...
Plankton Inc. determines that it needs to train 200 employees on using a new software application. Jason, the training administrator, is investigating options to find the one that will meet the company's needs within the budget available. He determines that no one at Plankton knows enough about the software to provide the training. Which plan would be most likely to achieve training objectives at the lowest cost?
A. hiring external consultants to create training specially tailored to the company B. having Jason deliver the training, based on the content in the user manual C. passing out user manuals and hoping employees can learn enough on their own D. delaying the training program until the company has more money in the budget E. having employees participate in a general outside training course for the software
Which of the following activities would be the least practical for a fraud examiner?
a. gaining an understanding of the tools and methods perpetrators use in e-business fraud b. gaining a working knowledge of computer networking systems c. learning the strengths and weaknesses of Windows d. getting to know each company employee's interactions with the systems
The salesperson says, "Would you be willing to accept a limited 2-year warranty that only covers parts and not labor?" This is likely to be a ________ close.
A. technology B. negotiation C. continuous-yes D. T-account E. summary-of-benefits
According to the textbook, ________ has developed virtual dressing rooms that use 3D technology.
A. The Gap B. Neiman Marcus C. JC Penney D. Bloomingdale's E. Macy's