Paula started to watch The L Word because she thought, as a lesbian, she should watch that TV show. According to uses and gratifications theory, this decision is likely based upon what?
a. information
b. personal identity
c. integration and social interaction
d. entertainment
Answer: b. personal identity
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The first step in content analysis is
a. develop a hypothesis or research question about the content b. define the content to be analyzed c. sample the universe of content d. select units for coding e. develop a coding scheme
Explain the concept of audience disposition and how it is relevant to audience analysis
What will be an ideal response?
When presenting to an audience that agrees with you, you can
advocate a course of action as a persuasive strategy. Indicate whether the statement is true or false
What would income inequality among different racial groups lead to?
a. Reduction in social capital b. Reduction in crime rate c. Reduction in mortality d. All the above