The first step in content analysis is

a. develop a hypothesis or research question about the content
b. define the content to be analyzed
c. sample the universe of content
d. select units for coding
e. develop a coding scheme


a. develop a hypothesis or research question about the content

Communication & Mass Media

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Adam and Galanes suggest that individuals can and should behave ethically during conflict by __________.

A. avoiding rhetorical sensitivity B. criticizing the person and not the idea C. ignoring and avoiding disagreements D. expressing disagreements openly and honestly

Communication & Mass Media

List and explain three strategies you can use to customize your message to your audience

What will be an ideal response?

Communication & Mass Media

Encoding a message occurs when one receives a message and interprets the meaning

Indicate whether the statement is true or false

Communication & Mass Media

According to your textbook, what kind of reasoning is used in the following statement?We do not have to look very far to find reasons for the explosion in the number of violent crimes committed by teenagers in the United States. Not only are guns readily available to teenagers, but today's teenagers have grown up in a culture that glamorizes violence in television and films. The average child in the United States has seen more than 20,000 murders on television by the time he or she turns eighteen. Is it any wonder that many of those children are now committing violent crimes themselves?

A. analytical reasoning B. causal reasoning C. reasoning from deduction D. analogical reasoning E. reasoning from principle

Communication & Mass Media