The eighth step in the planning process is to set your own specific target point and to set your opening bid. Briefly define each of these two terms.
What will be an ideal response?
The specific target point is where you realistically expect to achieve a settlement, and the opening bid represents the best deal you can hope to achieve.
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Regarding the international division structure
A. conflicts tend to be minimized within the firm. B. by operating separately from the domestic operations, it prevents disagreements from arising regarding product design. C. most companies move away from an international division and adopt a global function structure. D. disagreements may be encountered regarding prices charged to the international division by the domestic unit. E. the challenges of managing the international division diminish as larger size and scale are achieved.
The following writers typically use examples often:
a. professional writers b. non-professional writers c. both of the above d. none of the above
Which of the following statements is true of a promotional mix?
a. Control over message content is greatest when public relations is used. b. A large audience is best reached with personal selling. c. In advertising, the sponsor or company is identified. d. The mode of communication for sales promotion is usually direct and personal.
Needs we have but don’t know we have them are called ______.
a. unknown needs b. latent needs c. sleeping needs d. pre-formed needs