Which of the following statements is true of a promotional mix?
a. Control over message content is greatest when public relations is used.
b. A large audience is best reached with personal selling.
c. In advertising, the sponsor or company is identified.
d. The mode of communication for sales promotion is usually direct and personal.
ANSWER: c
In advertising, the sponsor or company is identified. Advertising is an element of a promotional mix.
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A ___________ is any information not generally known to the public and that a business wishes to hold confidential.
Fill in the blank(s) with the appropriate word(s).
A company's store was destroyed by an earthquake on February 10 of the current year. The only information for the current period that could be salvaged included the following: Beginning inventory, January 1:$44,000Purchases to date:$198,000Sales to date:$310,000Historically, the company's gross profit ratio has been 30%. Estimate the value of the destroyed inventory using the gross profit method.
What will be an ideal response?
A(n) ________ details the knowledge, skills, and abilities needed to perform the job.
A. realistic job preview B. objective appraisal C. job description D. job specification E. subjective appraisal
Assuming that Si is a binary variable, write the constraint(s) for the second restriction
You have been asked to select at least 3 out of 7 possible sites for oil exploration. Designate each site as S1, S2, S3, S4, S5, S6, and S7. The restrictions are: Restriction 1. Evaluating sites S1 and S3 will prevent you from exploring site S7. Restriction 2. Evaluating sites S2 or S4 will prevent you from assessing site S5. Restriction 3. Of all the sites, at least 3 should be assessed. A) S2 + S5 ? 1 B) S4 + S5 ? 1 C) S2 + S5 + S4 + S5 ? 2 D) S2 + S5 ? 1, S4 + S5 ? 1