According to Michael Porter, which of the following is a barrier to the entry of new companies into an industry?
A) vertical integration
B) horizontal integration
C) product differentiation
D) rapid manufacturing
Answer: C) product differentiation
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In the IMC planning process, a review of ________ allows the marketing team to identify potential target markets and positioning strategies
A) the communications budget B) the marketing plan C) the firm's communication objectives D) the company's context
Marla works for Direct Consulting, a consulting firm that specializes in direct feedback. She has been hired by “Find Your Car” to find out why their customer base is shrinking. Marla uses the organizational development intervention of direct feedback and ______.
a. suggests a change for “Find Your Car” to make b. brings in members from all areas of “Find Your Car” to help her problem solve c. issues questionnaires to all customers in “Find Your Car’s” database d. creates a forcefield analysis for “Find Your Car”
In terms of value-chain analysis, a telephone operating company would find that negotiating and maintaining ongoing relations with regulatory bodies are important activities for achieving
A. competitive advantage. B. better employees. C. customer awareness. D. inbound logistics.
Which of the following statements about the yearly-rate-of-return method (also known as the Belth method) of calculating the yearly rate of return for a life insurance policy is (are) true?
I. The formula requires the use of benchmark prices per $1,000 of protection. II. The main drawback of the formula is its complexity, necessitating the use of a computer to calculate the rate of return. A) I only B) II only C) both I and II D) neither I nor II