Columbia Sportswear makes nylon activewear. Its marketing manager set a goal to use greater promotional efforts to increase by 12 percent over the next three years the sales of the company's line of comfortable, lightweight clothing for people who fish. Columbia Sportswear's marketing manager is engaged in ________.
A) portfolio planning
B) strategic planning
C) scorecard balancing
D) mass marketing
E) tactical planning
E
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When people or firms that are worse than average risks are most likely to enter a contract that is offered to everyone, the problem is called
A. irrational expectations. B. adverse selection. C. opportunity cost. D. moral hazard.
Bob, a house builder, contracts with Ollie to build a house on Ollie's lot. The total price of the construction is $100,000, $20,000 of which will be Bob's profit. After Bob has put $10,000 worth of materials into the house, Ollie wrongfully refuses to let him finish the house. If Bob sues for damages, he will be able to collect
A. $10,000. B. $20,000. C. $30,000. D. $100,000.
Which of the following, if true, most supports the CEO's position that the firm is basically healthy?
A) Sales have declined proportionally less than those of Crescendo's competitors. B) Supervisors report few complaints coming from their subordinates. C) With the economy improving, the firm is beginning to turn a profit. D) It has been easy to replace the positions that have come open. E) The company has always rewarded its top performers in each division.
A(n) ______________________________ is a collection of related data fields pertaining to a particular entity or event.
Fill in the blank(s) with the appropriate word(s).