What is customer value? What are the six ways marketers can make sure customers perceive their companies/products as sources of value?
What will be an ideal response?
ANSWER: Customer value is the relationship between benefits and the sacrifice necessary to obtain those benefits. Marketers who want to be perceived by their customers as offering value can (1)offer products that perform, (2)earn trust, (3)avoid unrealistic pricing, (4)give the buyer facts, (5)offer organization-wide commitment in service and after-sales support, and (6)co-creation.
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The number of people, households, or businesses in a target market who are exposed to a media vehicle or message schedule at least once during a given time period is:
A) reach B) frequency C) demographics D) impressions
During the 2008-2009 financial crisis, the dollar ________ in real terms. After the crisis ended, the dollar ________ in real terms.
A. appreciated slightly; appreciated B. depreciated slightly; depreciated C. appreciated sharply; depreciated D. depreciated sharply; appreciated
Discuss best practices when developing a presentation using presentation software
What will be an ideal response?
Mission and value statements are two of the underlying bases for:
a. Setting organizational goals and objectives. b. Engaging in short-run planning. c. Setting short term goals but not long term goals. d. Setting long term goalsbut not long term goals.