Which of the following statements regarding monitoring a social brand is true?
A. There are not very many social monitoring tools currently on the market, and the ones that are available tend to be expensive.
B. Firms that use social monitoring tools are better prepared to facilitate an ongoing dialogue with customers to strengthen brand loyalty over time.
C. The social monitoring tools currently available on the market are difficult to set up.
D. Unless a firm has a website or is selling its product in some sort of online format, there is no need to monitor social network activity.
E. Most social network monitoring sites only allow monitoring of one particular platform.
Answer: B
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