To which of the following categories of services does a cell phone belong?
A) major service with accompanying minor services
B) major service with accompanying minor goods
C) pure service
D) pure tangible good
E) tangible good with accompanying services
E
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Company leaders should never respond to negative comments sent to blogs, because doing so gives the comment credibility
Indicate whether the statement is true or false
Visual esperanto is:
A) an application of the hierarchy of effects model B) a universal language for global advertising C) a technique for Spanish-speaking advertisers and consumers D) the application of a rational leverage point
Which of the following is a relative measure of the efficiency of a media vehicle relative to a firm's target market?
A) gross rating points (GRPs) B) opportunities to see (OTS) C) gross impressions D) cost per rating point (CPRP)
A dynamic joint venture partner can evolve into a strong competitor
Indicate whether the statement is true or false