Which of the following is a relative measure of the efficiency of a media vehicle relative to a firm's target market?
A) gross rating points (GRPs)
B) opportunities to see (OTS)
C) gross impressions
D) cost per rating point (CPRP)
D
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The enjoyment of playing or participating in a contest is called:
A) intrinsic value B) extrinsic value C) redemption value D) historic value
In operational auditing, the preliminary survey serves as a guide for the development of the audit program.
Answer the following statement true (T) or false (F)
Aligned goals start with the
A. organizational structure. B. strategic plan. C. organizational culture. D. hierarchy of authority. E. organizational climate.
As companies become what Alder calls "multinational firms," they often find that ________ tends to dominate all other considerations and the direct impact of culture may lessen slightly.
A. durability B. quality C. price D. serviceability