Although conflict is likely to occur in any marketing channel, it is generally more pronounced when
A. the channel members are independent entities.
B. manufacturers pressure retailers.
C. the economy is booming.
D. retailers pressure manufacturers.
E. the supply chain members are geographically too close to each other.
Answer: A
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Leocra, a clothing brand, extensively uses online communication platforms to market its products. The company engages with its target market using these platforms and regularly posts online surveys to better understand buying behavior. In this scenario, which of the following prospecting methods does Leocra use?
A. Social selling B. Transactional marketing C. Hard selling D. Guerilla marketing E. Cold calling
Torrence Inc has recently calculated the inventory turnover for the current year to be 30. In prior years, the same ratio was always lower. Which of the following statements would be the best interpretation for the reason for the ratio's change?
A) The company had less sales in the current year than in prior years. B) The company purchased less inventory in the current year than in prior years. C) The company took fewer days to sell its inventory in the current year than in prior years. D) The company took more days to sell its inventory in the current year than in prior years.
Tightening the connection between what the organization does and what the internal or external customers want is referred to as?
a. Work flow restriction b. Work flow analysis c. Work flow development d. Work flow constriction
Which of the following statements, if made by a seller who knows the statement to be untruthful, would NOT be misrepresentation of material fact resulting in a cause of action for fraud?
a. "This horse is only six years old." b. "There is no better car in the world." c. "The tires have less than 5,000 miles on them." d. "This car gets 28 miles per gallon. "