Leocra, a clothing brand, extensively uses online communication platforms to market its products. The company engages with its target market using these platforms and regularly posts online surveys to better understand buying behavior. In this scenario, which of the following prospecting methods does Leocra use?
A. Social selling
B. Transactional marketing
C. Hard selling
D. Guerilla marketing
E. Cold calling
Answer: A
You might also like to view...
Which of the following is a factor that helps participative management work?
A. Top management is occasionally involved. B. Employees trust managers. C. PM is implemented without interference from TQM. D. Employees work in interdependent jobs. E. Employees need more training.
There are many different stakeholders found in an organization with common business interests. Depending on the stakeholder's perspective, the business strategy can change. Which of the following is not a main concern for shareholders/investors?
A. Job security B. Maximize profits C. Grow market share D. High return on investment
Which of the following is most likely an indicator of potential revenue fraud?
a. A sudden increase in the sales discount percentage b. A high sales return percentage c. A rapidly increasing asset turnover ratio d. A rapidly decreasing working capital turnover ratio
Having the discretion and the means to asymmetrically enforce one’s will over others is known as ______.
A. influence B. compassion C. coercion D. power