Which of the following best describes the use of an "influencer" in a social media campaign?
A. American Eagle recruits YouTube personalities that are popular among teens to wear and endorse their clothing.
B. Macy's offers special discounts to customers who "Like" them on Facebook.
C. Breyer's ice cream has a contest so that customers can vote on a what their newest ice cream flavor should be.
D. The World Wildlife Federation hires a famous Hollywood celebrity to be its spokesperson for its newest advertising campaign.
E. Bath & Body Works provides online discount codes to customers that share their promotions on social media.
Answer: A
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Indicate whether the statement is true or false.
Which of the following is a true statement regarding the implementation of change?
A. The need for change rarely arises from an external force. B. Communication is not likely to be used extensively in the process of recommending a change. C. The commitment of the organization's resources to the change is made during the "implementing the plan" step. D. Communication is not an effective tool for helping employees overcome their resistance to change.
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A) a mortgage B) an easement C) the buildings on the land D) the automobiles on the land