Classifying, sorting, or arranging information into identifiable compartments that share certain features or characteristics is called ______.
a. iconic perception
b. sensory reproduction
c. sensory replication
d. categorization
d. categorization
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Once the thesis is formulated, questions about the thesis help to generate
A) your supporting material. B) the title of your speech. C) your main points. D) the cultural factors of your speech.
While nonprofit organizations generally pay their PR practitioners less, they offer several advantages. Which of the following is not an advantage?
a. The nonprofit PR person generally has more freedom in designing PR programs. b. The nonprofit PR person generally reports to no one. c. The news media are generally more likely to use publicity information from a nonprofit PR person than from someone working for a profit-making corporation. d. Because nonprofit PR staffs are generally small, each practitioner is able to experience a greater variety of tasks than someone working in a large PR firm where each individual may be a specialist in one particular category of PR tasks.
Why is it important to study human communication?
a. Most communication is based on common sense. b. Communication misunderstandings rarely occur. c. Communication is a complex activity. d. Good communication can cure every relationship.
What tactical approach is standard practice in PR campaigns to counteract noise?
a. repeat and reinforce messages b. adhere to established guidelines c. follow Schramm’s Model of Mass Communication d. understand your audience