When a group of competitors conspire to prevent the carrying on of business or to harm a business it is a(n):
a. strike
b. exclusive deal c. lock out
d. tie in
e. none of the other choices
b
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Which of the following is a criticism of direct marketing?
A) unwanted and misleading messages B) inability to build brand awareness C) low chances of customers avoiding messages D) inability to control marketing communication E) inability to maintain information security
Ann Arbor Division of the Michigan Company has the following statistics for its most recent operations: Assets available for use (Market Value) $3,600,000 Assets available for use (Book Value) $2,000,000 Ann Arbor Division's return on investment 25% Ann Arbor Division's residual income 200,000 Return on investment (entire Michigan Company) 20% Refer to Michigan Company. Compute EVA assuming the
cost of capital is 10% and the tax rate is 40%. a. $ 90,000 b. $ 150,000 c. $0 d. $ (60,000)
In many cases, evaluation tools consumers use to aid their purchase decisions come from the providers of the products themselves
Indicate whether the statement is true or false
To be responsive to local pressures, companies must ________ their offerings and strategies from country to country to reflect local consumer preferences.
A. standardize B. internationalize C. globalize D. differentiate