A single leader who controls and organizes a marketing channel is called a
A. channel champion.
B. distribution leader.
C. marketing maverick.
D. channel captain.
E. lead distributor.
Answer: D
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Which one of the following is not an external user of financial statements?
a. Suppliers b. Creditors c. Investors d. The company's controller
Which of the following is most likely to be an objective of only a government-controlled firm?
A) maintaining employment B) increasing profit in the long run C) increasing market share D) short-term profit
Companies report prior period adjustments, net of any income tax effects in the:
A. Income statement. B. Statement of retained earnings. C. Balance sheet. D. Statement of cash flows. E. No disclosure is required.
_____ refers to communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response
a. Distributive communication b. Perceptual communication c. Promotion d. Transmission