Which of the following can be considered as a business opportunity in the context of SWOT analysis?
a. Qualified employees
b. Good production facilities
c. Low turnover rates
d. Favorable government regulations
ANSWER: d
When examining external opportunities and threats, marketing managers must analyze aspects of the marketing environment. The six most often studied macroenvironmental forces are social, demographic, economic, technological, political and legal, and competitive.
You might also like to view...
Under the ____________________, cost of goods sold and the amount of merchandise inventory on hand are updated when merchandise is bought and sold
Fill in the blank(s) with correct word
Under free trade, Canada would not enjoy any gains from trade with Sweden if Canada
a. trades at the Canadian rate of transformation. b. trades at Sweden's rate of transformation. c. specializes completely in the production of its export good. d. specializes partially in the production of its export good.
An independent retailer using a central buying organization and joint promotion efforts with other retailers is part of a ________
A) corporate chain store B) voluntary chain C) retailer cooperative D) merchandising conglomerate E) franchise organization
When a pharmaceutical ad includes a world-renowned heart surgeon describing the benefits of the medication, which type of execution style is being used?
A) lifestyle B) fantasy C) personality symbol D) slice of life E) technical expertise