An independent retailer using a central buying organization and joint promotion efforts with other retailers is part of a ________
A) corporate chain store
B) voluntary chain
C) retailer cooperative
D) merchandising conglomerate
E) franchise organization
C
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For consumer durables and other industrial products with long purchase cycles, ________ purchase is the key event
A) reinforcement B) bulk C) trial D) repeat purchase
A quality control process detected 16 defective products this week. If this number represents 2% of the total production, what was the total number of products produced this week?
What will be an ideal response?
Which of the following is true about a lagging strategy?
a. The most aggressive strategy for capacity expansion is a lagging strategy. b. When a company pursues a lagging strategy, it increases its capacity only when there is a sizeable increase in demand. c. With a lagging strategy the firm is most likely to have idle capacity or excess inventories. d. The firm is able to adapt quickly to changes in demand.
An example of an administrative agency at the local level would be
a. a professional licensing board. b. a zoning board. c. a public utility commission. d. none of these.