For marketers, media-sharing sites such as YouTube or Flickr are social media tools best used to
A. encourage customers to engage with the firm and experience its products.
B. develop customer education and engage with other users.
C. energize customers and stimulate excitement for its products.
D. develop customer education.
E. stimulate excitement.
Answer: A
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Indicate whether the statement is true or false
With regard to remedies for a breach of contract, which of the following is not a recognized form of monetary damages?
A) compensatory B) punitive C) nominal D) confiscatory
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A. works best if the guerrilla is the industry's low-cost leader. B. involves pitting a small company's own competitive strengths head-on against the strengths of much larger rivals. C. involves undertaking surprise moves to secure an advantageous position in a fast-growing and profitable market segment; usually the guerrilla signals rivals that it will use deep price cuts to defend its newly won position. D. involves random offensive attacks used by a market leader to steal customers away from unsuspecting smaller rivals. E. involves unexpected attacks (usually by a small-to-medium size competitor) to grab sales and market share from complacent or distracted rivals.