Customer retention strategies based on customization bonds:
A. Create tying contracts, refusals to deal, exclusive dealing and areas of gray marketing
B. May include the customer intimacy approach
C. Are not concerned with the pricing element of the marketing mix
D. Do not exist in business-to-business marketing
E. Support transactional marketing as well as relationship marketing
Answer: B
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Each of the following are important keys to building a successful premium program, except:
A) match the premium to the target market B) select premiums that are highly popular and current fads C) select premiums that reinforce the firm's product and image D) integrate the premium with other IMC tools
When a company discounts an interest-bearing note at a bank with recourse:
a. The company is assured payment at maturity. b. The company will receive the full amount of the note plus interest. c. The company has a contingent liability from the time the note is discounted until its maturity date. d. The bank assumes the credit risk on non-payment at the maturity date.
A firm that is based in France designs jewelry and takes custom orders from around the world. They do not design more than 15 pieces of jewelry in a year and ensure that each design uses unique stones and is unique
Such nichemanship is an example of ________ specialist role. A) customer-size B) product C) product-feature D) job-shop E) quality-price
Knowledge management systems support the DIKW hierarchy. The "D" in this hierarchy stands for _______.
Fill in the blank(s) with the appropriate word(s).