When a company discounts an interest-bearing note at a bank with recourse:
a. The company is assured payment at maturity.
b. The company will receive the full amount of the note plus interest.
c. The company has a contingent liability from the time the note is discounted until its maturity date.
d. The bank assumes the credit risk on non-payment at the maturity date.
c
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Fragmented markets have
A. few potential competitors. B. clear dominant competitors. C. no clear dominant competitors. D. many potential customers.
Sapphire Toys actually sells more than toys. It also sells branded clothing, music CDs, and books for children. This expansion of dealership sales offerings is an attempt to increase the value of the customer base by ________
A) reducing the rate of customer defection B) increasing the longevity of the customer relationship C) enhancing the growth potential of each customer through cross-selling D) making low-profit customers more profitable E) terminating low-profit customers
When an organization disposes of a long-lived asset it should determine and record the gain or loss on the disposal of the asset
a. True b. False Indicate whether the statement is true or false
People buy expectations, not products, according to Ted Levitt, author of The Marketing Imagination
Indicate whether the statement is true or false