On Maslow's Hierarchy of Needs, the most basic need is for recognition and self esteem

Indicate whether the statement is true or false.


FALSE.

Communication & Mass Media

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Likert-format questions use a scale anchored by

a. words with opposite meanings b. “Strongly agree” and “Strongly disagree” c. 1 and 10 d. 0 and 100 e. “yes” and “no”

Communication & Mass Media

In the analysis of arguments, the part most frequently omitted is the

a. grounds. b. warrant. c. claim. d. qualifier.

Communication & Mass Media

P. T. Barnum was most likely the first person to ______.

a. use publicity stunts b. have traveling exhibits c. promote a road show d. hold a press conference

Communication & Mass Media

When the audience has clearly decided before you even begin to speak that you will have nothing useful to say, the listening barrier you need to overcome is

A) information overload. B) personal concerns. C) prejudice. D) redundancy.

Communication & Mass Media