Proprietary company information that's critical to a company's efficient and effective functioning and competitiveness is called its ________.
A. intellectual property
B. parallel asset
C. furtive asset
D. data model
Answer: A
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Asset replacement decisions involve:
A. choices between closing down or continuing to operate a segment of a business. B. choices between continuing operating existing equipment or replacing it with new equipment. C. choices between continuing using existing materials or replacing them with less expensive materials. D. None of the above.
Which type of segmentation can center on the use of the word when, such as when consumers get the idea to buy, when they actually make their purchase, or when they use the purchased item?
A) usage occasions B) psychographic C) needs D) demographic E) geotargeting
Acme Global’s ________ states that employees will treat one another with respect, be professional and ethical at all times, and always protect confidential information.
A. code of conduct B. employee assistance program C. employment code D. mission statement E. vision statement
What is the difference between a third normal form and fourth normal form table?
A. A 4NF table has no alternate keys. B. A 4NF table has no foreign keys. C. A 4NF table has no multivalued dependencies. D. A 4NF table has no primary dependencies.