Home Depot offers "how-to" classes for do-it-yourselfers, featuring instructions on how to complete home improvement projects using products sold at its stores. This is an example of how Home Depot has differentiated itself through its ________
A) merchandise
B) customer service
C) segmentation
D) atmosphere
E) pricing
B
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The following data relate to direct labor costs for the current period: Standard costs 6,000 hours at $12.00 Actual costs 7,500 hours at $11.60 What is the direct labor rate variance?
A) $15,000 unfavorable B) $3,000 favorable C) $17,400 unfavorable D) $2,400 favorable
Marketing services is more challenging than marketing goods because:
a. of the unique characteristics of services, which includes intangibility, inseparability, heterogeneity, and perishability. b. consumers and business users can easily evaluate the quality of services. c. services tend to exhibit less experience and credence qualities. d. all service providers compete against each other, but firms selling tangible goods complement each other.
Market segmentation produces relatively homogenous groups of consumers called
A. consumer targets. B. consumer clusters. C. market segments. D. consumer segments. E. market sectors.
Galose Coffee Company sold 7,000 units in October at a sales price of $45 per unit. The variable cost is $20 per unit. The monthly fixed costs are $8,000. What is the operating income earned in October?
A) $175,000 B) $315,000 C) $167,000 D) $140,000