An example of an advocacy ad would be which of the following?
A. an ad selling cleaning services to hotels
B. a political ad promoting reduced government spending
C. an ad by Honda promoting corporate responsibility through the fuel efficiency of its line of SUVs
D. a local grocery store ad for fresh produce
B. a political ad promoting reduced government spending
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Term for a percentage of the total available audience
a. rating b. share c. average quarter-hour persons d. cume e. reach
For which type of special occasion speech is the wave pattern most appropriate?
A) ?introductions B) ?eulogies C) ?tributes D) ?toasts E) ?nominations
________ relationships in the organization can be defined as two people who interact face-to-face for any length of time who assume the roles of sender and receiver of messages simultaneously
Fill in the blank with correct word
Mark and Seth are learning how to grade speeches as a part of their communication teacher training class. Which of the following criteria should they use to evaluate an informative speech?
A) The conclusion establishes strong credibility. B) The purpose of the speech includes a plan for change. C) The speech includes a call to action. D) The speech must contain visual aids. E) Supporting materials supply evidence that what the speaker is saying is accurate and credible.