When companies create brand images, they are trying to sell a(n)
What will be an ideal response?
story
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Using the same advertising campaign around the globe works only when:
a. markets are developed the same way from country to country. b. similar consumer targets exist. c. consumers have similar wants and needs around the world. d. all of the above.
Supportive communication climates exhibit the following
characteristics: ___________________, ___________________, ________________, __________________, __________________, and _________________. Fill in the blank with correct word
To eliminate unwanted influences, which of the following do researchers use?
a) Independent variables b) Dependent variables c) Control variables d) Predictor variables
New and unfamiliar terms should be defined because _________.
A. audiences aren't impressed by technical vocabulary B. definitions help set up arguments and explanations C. audiences aren't impressed by technical vocabulary and definitions help set up arguments and explanations D. without definitions the audience might think the speaker made them up E. none of the above