Which method would a marketing executive most likely use in order to determine how a target audience might react to a new ad campaign or product?
A. brainstorming
B. conducting focus groups
C. analyzing gossip
D. forming work teams
Answer: B
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_____ indicate greater love for their same-sex friends than _____ do
A) Men; women B) Women; men C) African Americans; Caucasian Americans D) Caucasian Americans; African Americans
The term "levels of analysis" refers to ________
a. whether the research was conducted by a university or by a mediaorganization b. all of these c. the specific type of medium researched d. the focus of a researcher's attention, ranging from individuals to socialsystems
In order to avoid offending people, journalists are expected to
A. mention age, race, or ethnicity only if it is important to the story. B. mention race, age, and gender if it supports their employer's political agenda. C. specify a person's race and sexual orientation unless told otherwise. D. omit any references to race or ethnicity from their stories.
In order to ethically respect your audience, you should
A. exaggerate your claims. B. distort opposing viewpoints. C. speak truthfully and accurately. D. lie to your audience.