The term "levels of analysis" refers to ________

a. whether the research was conducted by a university or by a mediaorganization
b. all of these
c. the specific type of medium researched
d. the focus of a researcher's attention, ranging from individuals to socialsystems


d

Communication & Mass Media

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Salon and Slate have been able to attract a steadily increasing number of subscribers and are now on solid financial footing

Indicate whether this statement is true or false.

Communication & Mass Media

Which of the following is NOT one of Gruning’s four models of public relations?

a) Two-way symmetric b) Public information/journalism c) Press agentry/publicity d) Planned behavior

Communication & Mass Media

__________ messages are the communication strategies people use to influence one another

a. Compliance-gaining b. Deception c. Demand d. Control

Communication & Mass Media

Which of the following is NOT a strategy for delivering an informative speech more effectively?

A. involving the audience B. being ethical C. creating information hunger D. making learning challenging

Communication & Mass Media