You are a marketer working for a firm that manufactures a wide range of products. Many of your traditional retail outlets are cutting back on the number of products they stock in a store, and you are receiving complaints from customers who cannot find their favorite products. Your firm has developed an efficient operation that makes it possible to continue to expand the number of items you can offer customers. Which channel should be your focus, and why?
What will be an ideal response?
The Internet channel, because websites do not face the same limitations on merchandise that physical stores do.
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In the _____ method, the manager keeps a written record of both favorable and unfavorable actions performed by an employee during the entire rating period.
A. forced distribution B. ranking C. essay D. critical incident
Explain the advantages and disadvantages of using a group to make decisions.
What will be an ideal response?
Camile Plastics Company had the following total assets, liabilities, and equity as of December 31
Assets $430,000 Liabilities 132,000 Equity 298,000 What is the company's debt ratio as of December 31? (Round your percentage answer to two decimal places.) A) 30.70% B) 69.30% C) 100.00% D) 44.30%
The ________ was established as part of the 1998 tobacco settlement and is dedicated to reducing tobacco use.
A. American Legacy Foundation. B. Direct Marketing Reform Agency C. Telephone Consumer Protection Agency. D. Federal Telemarketing Reform Agency E. Direct Selling Association.