The marketing concept is a customer-centered, sense-and-respond philosophy
Indicate whether the statement is true or false
TRUE
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The CEO of Mabel Automobiles was the child of parents who had difficulty making enough money to support their family. As a result, he and his siblings did not have access to many advantages that children from wealthier families had. This CEO, therefore, emphasized making affordable, low-maintenance vehicles that could be bought by low-income households. Which of the following does this example demonstrate?
A. Level-5 leadership pyramid B. upper-echelons theory C. scenario planning D. dominant strategic planning
What important topics are discussed in the Management Discussion and Analysis section of the financial statements?
A) Business risk factors associated with the company. B) Management provides insight into key decisions implemented during that time period and future developments. C) Management utilizes this area as a forum to discuss strategic motives. D) All of these choices are discussed.
Customers will not always be able to tell you what products they want and need because:
A) customers are aware of only the problems that they have. B) customers are not conscious about the cost of product development. C) a marketer may not have direct contact with the customer. D) the solutions suggested by customers will not be feasible.
Steve owns 64% and Mark owns 36% of a partnership business. They purchase equipment with a suggested value of $9600. The current market value of the equipment at the time of purchase was $9100. At the time of the balance sheet preparation, depreciation of $160 was recorded. Based on the information provided, which of the following is TRUE of the partnership?
A) The Equipment account will be debited at $9100 on the date of purchase. B) The Equipment account will be debited at $8940 on the date of purchase. C) The Equipment account will be debited at $9600 on the date of purchase. D) The Equipment account will be debited at $9440 on the date of purchase.