The textbook reports that messages must benefit audiences—meaning that messages address audience interests and concerns. Which criterion would typically be the most important in public relations messages distributed through the mass media?
A. Audience impact D. Prominence
B. Proximity E. Novelty or oddity
C. Timeliness
A
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Movie matinees are priced lower than the evening shows; television advertising costs less when run after midnight. These are examples of what type of price discrimination?
What will be an ideal response?
Describe the flow of costs in a manufacturing company, starting with raw materials inventory. What accounts do the costs flow through?
What will be an ideal response?
While waiting in line to make a purchase at Target, Mitch sees signs reminding him to visit the company's website for online specials and to sign up on his smartphone for the Target Circle Rewards Program. Other signs remind him that Target will match competitors' prices on any item they sell. This is an example of which 4E framework?
A. Excite B. Educate C. Energize D. Engage E. Experience
If demand per day or lead time are not constant, then the reorder point must include a level of inventory called ________
Fill in the blank with correct word.