Sweet Treats is a startup confectionery manufacturer that sells chocolates, toffees, marshmallows, jelly candies, and so on. Should the firm adopt a push or a pull strategy? Explain your answer
What will be an ideal response?
Considering that Sweet Treats is a startup, its products are likely to have low brand loyalty. Moreover, its products are likely to be impulse items. Thus, a push strategy would be more suitable.
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Which balance sheet accounts are most affected by investing activities?
a. Current assets and current liabilities b. Long-term assets c. Long-term liabilities d. Stockholders' equity
According to professional auditing standards, which of the following best represents a type of fraudulent financial reporting?
a. Management accrues a liability and discloses the possible outcome of a lawsuit prior to settling the matter. b. Management reclassifies a negative cash balance by decreasing cash and increasing a current liability. c. Management discloses its failure to meet loan covenants but states that a waiver has been received. d. Management intentionally excludes a subsidiary from its consolidated results that it controls significantly.
Which section of the marketing research report presents the findings of the research, organized around the objectives of the study?
A) body B) results C) conclusions D) recommendations E) none of the above
A disability under the Americans with Disabilities Act of 1990 can be defined by all of the following EXCEPT
A. a physical or mental impairment that substantially limits one or more major activities. B. conditions caused due to the demands of the work environment. C. having a record of physical or mental impairment. D. being regarded as having a physical or mental impairment.