Heather Company is considering the acquisition of a machine that costs $360,000. The machine is expected to have a useful life of 6 years, a negligible residual value, an annual cash flow of $120,000, and annual operating income of $83,721. What is the estimated cash payback period for the machine?
A) 3 years
B) 4.3 years
C) 2.5 years
D) 5 years
A
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In terms of a company generating buzz about its product, research has indicated that to generate true word-of-mouth communications from actual customers they must be aware of the brand, which typically requires:
A) the use of alternative marketing programs B) advertising through traditional channels C) guerilla marketing efforts D) a high level of brand equity
Regarding public relations as a profession, which of the following is true?
A) It is not yet a full profession like accounting or medicine. B) It could be a profession, but practitioners are not yet interested in it. C) Extensive formal training is necessary and required. D) All prospective practitioners must pass a licensing exam.
List some of the sources of primary industry data.
What will be an ideal response?
"Gatorade" is an example of a ________
A. copyright B. service mark C. true trademark D. certification mark