Which of the following statements is true about sales promotion?
A. It can increase sales by providing extra purchasing incentives.
B. It encompasses personal selling.
C. Sales promotion has increased dramatically, primarily at the expense of personal selling.
D. Product characteristics are not relevant when deciding on sales promotions.
E. It encompasses public relations.
Answer: A
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Anton is a salesperson at GF Motors Co. Ben, a customer, has an engine complaint with the car he purchased from GF Motors. Anton listened to his complaint and determined the facts in the complaint. Which of the following should Anton do to effectively respond to his customer in this scenario?
A. He should offer a solution and gain agreement that the proposed solution is acceptable. B. He should interrupt the customer if the customer is describing imaginary grievances. C. He should discuss how another employee of the company is actually at fault. D. He should determine whether his firm or the customer is responsible for the problem. E. He should attempt to sell a different car to the customer.
Which of the following is least likely to occur during a "hard" insurance market period?
A) difficulty in obtaining insurance B) tightening underwriting standards C) higher insurer profits D) increasing premiums
The substantial transformation test is used to determine:
a. the essential character of goods. b. the actual use of goods. c. the country of origin of goods. d. the principal use of goods.
Anticipation inventory is ______.
a. inventory held in excess of a firm’s cycle stock b. to avoid expected fall in demand c. also called seasonal inventory d. stock-out avoidance inventory