CRM refers to which concept?
a. Customer returns management
b. Customer relationship management
c. Customer refurbishment management
d. Customer retention management
b. Customer relationship management
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What are the three media categories with which public relations practitioners work?
A) print, broadcast, and online B) controlled, free, and organizational C) endorsed, free, and advertised D) paid, owned, and earned
Which of the following conditions would cause the break-even point to decrease?
A) Total fixed costs increase B) Unit selling price decreases C) Unit variable cost decreases D) Unit variable cost increases
Which of the following would be considered a material breach of a contract?
a. Partial performance that omits some essential part of the contract. b. Delivery of 50 chairs in a contract that calls for 100 chairs. c. An intentional breach of the contract. d. All of these would be material breaches. e. Only (a) and (b) would be material breaches.
A ________ is based on both a withdrawal card and a production-order card, to control inventory quantities more closely
Fill in the blanks with correct word