Companies that successfully practice customer relationship management measure success by ________
A) share of market and market growth rate
B) business potential and industry potential
C) share of customer and lifetime value of the customer
D) PRIZM and VALS™
E) cost of customer and duration of relationship with customer
C
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Build-A-Bear is tracking its customer data to determine the last time a parent brought their child and visited the store, when their birthday was, and how much money the parent spent on the child on each visit. Basically, Build-A-Bear is trying to determine the potential future profits so that they can target parents for their marketing efforts. What analysis tool is Build-A-Bear using?
A. lifetime value analysis B. predictive modeling C. demographic value analysis D. customer segmentation analysis E. recency-frequency-monetary analysis
An element of project planning is to compare the project schedule objectives
Indicate whether this statement is true or false.
In the case of a family business, how can family members avoid intra-family strife?
What will be an ideal response?
Spruceland Millworks in Canada makes wooden pallets for transporting and storing new appliances such as stoves, freezers, and refrigerators. The demand for Spruceland pallets would be classified as
A. inelastic demand, which is tied to the cost of the components of the pallets. B. derived demand, which is tied to the sales of appliances. C. reactive demand, which is tied to the sales of appliances, not the sale of the pallets. D. unitary demand, which is tied to the sales of appliances. E. elastic demand, which is tied to the cost of the components of the pallets.