Build-A-Bear is tracking its customer data to determine the last time a parent brought their child and visited the store, when their birthday was, and how much money the parent spent on the child on each visit. Basically, Build-A-Bear is trying to determine the potential future profits so that they can target parents for their marketing efforts. What analysis tool is Build-A-Bear using?
A. lifetime value analysis
B. predictive modeling
C. demographic value analysis
D. customer segmentation analysis
E. recency-frequency-monetary analysis
Answer: E
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John is the owner of a chain of restaurants in Texas. When tilers from Johnson Tiles were laying tiles in one of the restaurants' newly refurbished restrooms, John calmly tells the salesperson of Johnson Tiles, "We need to renegotiate the price of these tiles. I have learned that you charge a 50 percent markup, and as a small-business owner, I find that unacceptable." Which of the following win-lose strategies is most likely being used by John in this scenario?
A. Ambush negotiating B. Browbeating C. Limited authority D. Red herring E. Lowballing
The general ledger is sometimes called the book of original entry because it is the accounting record where transactions are first recorded
a. True b. False Indicate whether the statement is true or false
While driving down a country road, Alvin saw a man on the side of the road with his thumb sticking up and toward the road as he was hitchhiking (asking for a ride). What Alvin saw was which of the following?
A. emblem B. illustrator C. regulator D. adaptor
The mos undamental source of American law stems from the Declaration of Independence
Indicate whether the statement is true or false