In the introduction to her speech about the natural wonders of Yosemite National Park, Riley said, "My family has vacationed in Yosemite National Park every year since I was born. Yosemite is where I took my first step and lost my first tooth, and it's also where I saw my first black bear.". In these sentences, Riley was

a. revealing her topic
b. previewing her speech
c. catching the audience's attention
d. establishing her credibility


d. To be credible is to gain the trust of your audience and to communicate that you
have considerable knowledge of your topic. If your audience members regard you as credible and
competent, then they will believe they have good reasons to listen to your ideas.

Communication & Mass Media

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Semioticians study

a. argumentation and persuasion b. interpretation and meaning c. the structure and properties of stories d. human communication as drama e. the ways in which communication maintains power structures in society

Communication & Mass Media

Emily is working for BuzzFeed and is an effective storyteller. She has experience writing scripts, production, and assists in creating various content to go across social media channels for BuzzFeed. What role is Emily in?

A. She is a social media strategist. B. She is a social media influencer. C. She is a multimedia producer. D. She is an intern.

Communication & Mass Media

Cecil B. De Mille's greatest gift was for getting actors to give wonderful performances. ___

Indicate whether the statement is true or false

Communication & Mass Media

Describe each of Knapp's five phases of coming together and five phases of coming apart. Illustrate them by tracing a real or imaginary relationship from initial formation to final dissolution, providing examples of communication at each phase.

What will be an ideal response?

Communication & Mass Media