When a company calculates ________, the company looks at how much profit it expects to make from a particular customer, including each purchase he will make from the company now and in the future
A) customer lifetime value
B) customer relationship management
C) utility
D) the exchange function
E) the marketing mix
A
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Sweet Dreams Corp. has prepared the following financial statements:
a) Set up a worksheet similar to the one in Exhibit 4-4, page 124, and calculate all of the ratios for Sweet Dreams Corp.
b) Verify the change in 2017 Sweet Dreams Corp’s ROE using the Du Pont method.
c) Using the Altman’s model for privately held firms and public ones, calculate the Z-score for Sweet Dreams Corp. Assume that the market value of Sweet Dreams Corp. is $1,200,000.
d) Calculate Sweet Dreams Corp.’s economic profit for these years and compare it to net income. Assume that the weighted average cost of capital is 12%.
e) Using the following 2017 industry averages, evaluate Sweet Dreams Corp.’s financial situation. Set up a ratio analysis system similar to the one in Exhibit 3-6, page 92.
Which of the following is true about a purposive sampling?
A) The researcher uses his or her judgment to select people who appear to best fit the requirements of the sample. B) Convenience is the key determinant of who participates. C) Respondents help identify other respondents for the sample. D) Every member of the population is included in the sample. E) Each member of the population has an equal chance of being included in the sample.
Which of the following is a necessary part of being an ethical business leader?
A. Achieving goals through threats, intimidation, harassment, and coercion B. Creating a corporate culture in which employees are empowered and expected to make ethically responsible decisions C. Refraining from placing her or his own ethical behavior above any other consideration D. Guiding, directing, and escorting followers to their common destination, even if it means employing unfair methods
The Code has made certain offers irrevocable without the offeree giving any consideration for the promise to keep the offer open. These offers are known as:
a. firm offers. b. manner of acceptance. c. variant acceptances. d. options.