Buddy's Diner advertises that it sells "The World's Best Cup of Coffee." This statement constitutes ________.
A. an express warranty
B. an opinion and mere puffing
C. an implied warranty
D. a statutory warranty
Answer: B
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The amount reported as "Cash" on a company's balance sheet normally should exclude
a. postdated checks that are payable to the company. b. cash in a payroll account. c. undelivered checks written and signed by the company. d. petty cash.
To market Suave shampoo, Unilever used PRIZM to identify neighborhoods with high concentrations of young working women
These women responded best to advertisements conveying the message that Suave is inexpensive, yet will make their hair "look like they spend a fortune on it." What segmentation tool did Unilever use in this example? A) geocoding B) geodemography C) the hierarchy of needs D) projective techniques E) ethnography
When you are interviewing for a job, which of the following questions is it not appropriate to ask?
A) How are employees evaluated and promoted? B) What types of training are available? C) What insurance and sick-leave benefits can I expect? D) How would you describe a typical day on the job?
The cycle of service chart lists a series of
A) highs and lows in providing customer service. B) moments of truth experienced by a customer. C) service problems encountered by a customer. D) times at which a product should be serviced.