Which element rewards the reader for taking the time to read the ad

a) Body copy
b) Closing
c) Illustration
d) Subhead


Answer: a) Body copy

Communication & Mass Media

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Todd and his roommates nearly died from carbon monoxide poisoning one winter, due

to a faulty furnace in the apartment they rented. City code required landlords to provide smoke detectors but not carbon monoxide detectors. Todd presented a speech urging City Council to also require landlords to equip rental properties with a working carbon monoxide detector. His speech appealed to ____ needs. A) esteem B) safety C) belonging D) self-actualization

Communication & Mass Media

Applying cognitive restructuring involves

A. expecting a perfect performance from yourself. B. believing that you must be in control at all times. C. using positive instead of negative self-talk. D. recognizing that you cannot change your perceptions.

Communication & Mass Media

Who is most likely to be able to think critically about a story?

A. an editor overseeing an entire team of reporters B. an advertiser with a vested interest in increasing audience sizes C. a beat reporter focused on a single topic D. a casual news consumer with a broad range of interests

Communication & Mass Media

According to a gender study on job satisfaction among public relations practitioners, ________

A) men are avoiding women B) women are avoiding men C) men and women appear to respect one another D) men and women viewed their jobs the same E) it a bad idea to have men and women working together

Communication & Mass Media